The aim of modern business coaching is to achieve work-life balance and your full potential in an open and inclusive environment.
Modern business coaching should not be about crunching cold numbers and exceeding balance sheet targets, but mainly about achieving your life goals and personal potential through fulfilling work in a professional environment. Business success is pointless if it is not complimented by life balance, as part of your ultimate pursuit of happiness.
In order to develop your business, you need first and topmost to discover what motivates its people, which is not necessarily just money, promotion, or power, but also personal goals, hobbies, or family time. And of course the people in your business includes all stakeholders, not only your employees, but also your customers, suppliers, partners, and sponsors.
In addition, the work environment should be an open, honest, safe and inclusive space, for all people to be able to express themselves, develop their soft skills, think outside the box, unleash their full potential, and unlimit their innovative creativity.
By focusing on your own unique strengths and personal values, in essence you create a “Company of One”. Each of us should be able to act as a freelance entrepreneur, working and collaborating with others within the organisation and our communities in order to maximise our long term profits, goals, and development, whether on the material, mental, or social level.